Live and Improved Mobile Rate Card
Improved Rate Card:
1. Larger call to action headline.
2. Vertical arrangement to feature the best value, the annual subscription, as the first option.
3. Feature the cost per month and savings instead of subscription length.
(Includes testing higher cost subscriptions to increase LTV)
Rate Cards with Selected Care Provider
Rate cards are presented after the user tries to message a provider.
Option 1
Annual and monthly subscription options.
Option 2
Single subscription, CTA higher up on screen.
Option 3
Modal with annual and monthly subscription options.
Limited Time Offer
Improved LTO:
Savings: Dollar amount instead of percentage.
Save how? With an annual subscription.
Per month costs instead of the larger yearly costs.